Practice Management Program: Managing Social Media Challenges in Healthcare

Session Description

As social media continues to proliferate, both in terms of usage and number of platforms, it is redefining both personal and professional communication and knowledge-sharing. Like other industries, healthcare is part of this trend, and healthcare organizations, providers, and staff are finding that social media represents a polarity in terms of usefulness and negative effects. This program focuses on current trends in social media, the role of social applications and interactions in healthcare, potential benefits and risks, and proactive strategies for reinforcing appropriate social media practices.

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MEET THE SPEAKER:

Shannon McCormick MHA, BSN, RN, CPHRM

Senior Patient Safety and Risk Consultant

Shannon has more than 20 years of experience in patient safety and risk management. Her background includes clinical experience in labor and delivery as well as outpatient women’s services. For the last 12 years, her focus has been quality, risk management, and patient safety.

Shannon’s experiences as the risk manager for a community hospital in Florida and as a patient safety consultant have made her adept at developing loss prevention strategies, devising performance improvement activities, and leading quality initiatives. These opportunities have offered Shannon valuable insight into the challenges of providing quality care in the current healthcare landscape and have provided her with extensive experience conducting site surveys, leading root cause analysis teams, and providing consultative risk management guidance.